Changes at Photokina

Discussion in 'Industry News' started by AgX, May 26, 2017.

  1. AgX

    AgX Member

    Messages:
    14,236
    Joined:
    Apr 5, 2007
    Location:
    Germany
    Shooter:
    Multi Format
    -) from the next fair on (2018) it will take place annually (so far bi-annually)

    -) from Wed to Sat (so far Tue to Sun)

    -) from 2019 on in May (so far in September)
     
  2. OP
    OP
    AgX

    AgX Member

    Messages:
    14,236
    Joined:
    Apr 5, 2007
    Location:
    Germany
    Shooter:
    Multi Format
    Photokina started in 1950 in Cologne as a child of the association of the west-german photographic industry, with 340 stands and a duration of 9 days.
    Non-professionals were only allowed on the two Sundays.
    After 3 years the rhythm was changed into biannual, the duration successively reduced to 6 days.
    The number of stands reached more than 1000, the number of visitors 250,000.
    Cologne likely was chosen as the initiator was the CEO of Agfa-West, and in the British Occupational Zone only Cologne had respective halls.

    In the begin not only the halls were still war struck, but great part of the city vanished. Thus Agfa advertised the fair even with a pre-war photograph of the city...

    Also the fair from the start included an iconographic part, by means of several exhibitions within the halls.
     
  3. Brady Eklund

    Brady Eklund Subscriber

    Messages:
    49
    Joined:
    Mar 1, 2017
    Location:
    Eau Claire, WI
    Shooter:
    Medium Format
    I was there last year and it was quite the show. Not too much analog stuff on display though. Kodak had a little shelf in the corner of its booth with its film on display, and Alaris had some photopaper. I don't think Fuji had anything about film, but they might have had a frontier. Noritsu did have an RA-4 machine IIRC. Ilford was mostly about their other products(or was that a different Ilford spinoff?). On the other hand it seemed like everyone had new mirrorless cameras that looked like old rangefinders...
     
  4. OP
    OP
    AgX

    AgX Member

    Messages:
    14,236
    Joined:
    Apr 5, 2007
    Location:
    Germany
    Shooter:
    Multi Format
    Photokina made sense when ALL attended. Or nearly all...

    Recently even Harman (IlfordPhoto) stopped attending. So, will niche market manufacturers even attend annually? Or will they attend erratically?
     
  5. RattyMouse

    RattyMouse Member

    Messages:
    4,141
    Joined:
    Oct 18, 2011
    Location:
    Ann Arbor, Mi
    Shooter:
    Multi Format
    Uh, Fujifilm had a massive Instax display.
     
  6. OP
    OP
    AgX

    AgX Member

    Messages:
    14,236
    Joined:
    Apr 5, 2007
    Location:
    Germany
    Shooter:
    Multi Format
    The Fair will be added by "new core themes" as

    -) Mobile
    -) Analytics
    -) VR/AR
    -) Robotics
    -) Imaging Lab

    Also mentioned are:

    Video and Audio
    Security and Smart Home
    Virtual and Augmented Reality
    Cloud and Sharing
    Video- und Image-Editing including Computer Generated Imaging

    The German Photoindustry Association calls this in their press release an "ingenious linkage".
     
  7. jernejk

    jernejk Subscriber

    Messages:
    213
    Joined:
    Jul 5, 2010
    Shooter:
    35mm
    Huh.... sounds like they could as well merge with Cebit.
     
  8. Patrick Robert James

    Patrick Robert James Subscriber

    Messages:
    1,080
    Joined:
    Jul 31, 2012
    Shooter:
    Med. Format Pan
    I got the impression when I read about this that they were starting the move away from photography. Can't blame them since digital cameras have for the most part reached a maturation level that has seen sales shrink precipitously. The consumer end has also practically disappeared with the increase in capable cameraphones. That makes for a very small market indeed. A couple decades from now you might be hard pressed to find more than one maker of professional cameras, if they even exist at all.