Great film. Terrible graphics.
It seems that Kodak had changed recently the design of their film boxes:
I suppose a decision made by Kodak Alaris, who is responsible for marketing, distribution and sales of all Kodak photo films.
Hm, honestly I am not convinced by this move: Some boxes look quite boring, much too simple in their design. And the Ektar box looks.......like the worst film box outfit of the last decades for me. I liked the former one much much more.
I am not an expert in industrial cardbord printing process: But could it be that this new, much simpler design with less different colours and less elements is just cheaper in production?
Saving 1-3 cent per box sums up by the millions of boxes made each year.
The new Ektar packaging is butt-ugly. The previous one was dull. The ancient one from the late 80s oozed cutting-edge technology and emotion:
View attachment 377572
(scan courtesy Voxphoto)
The new Ektar packaging is butt-ugly. The previous one was dull. The ancient one from the late 80s oozed cutting-edge technology and emotion:
View attachment 377572
(scan courtesy Voxphoto)
A bit like me and my late eighties suit
pentaxuser
The new Ektar packaging is butt-ugly. The previous one was dull. The ancient one from the late 80s oozed cutting-edge technology and emotion:
View attachment 377572
(scan courtesy Voxphoto)
It seems that Kodak had changed recently the design of their film boxes:
I suppose a decision made by Kodak Alaris, who is responsible for marketing, distribution and sales of all Kodak photo films.
Hm, honestly I am not convinced by this move: Some boxes look quite boring, much too simple in their design. And the Ektar box looks.......like the worst film box outfit of the last decades for me. I liked the former one much much more.
I am not an expert in industrial cardbord printing process: But could it be that this new, much simpler design with less different colours and less elements is just cheaper in production?
Saving 1-3 cent per box sums up by the millions of boxes made each year.
Has the sale of Alaris closed yet? This smacks of growth initiatives.
Way too early to be related to that. The box design would have been in the making long before the ownership changed.I read that Alaris was sold. Probably the new owner wanted to have a new box design.
Perhaps they are going after the "bring back Panatomic-X" crowd ......
View attachment 377529
Kodak had a traditional colour code almost over the years Panatomic Brown, Plus X Purple, and Tri-X green.
and yes on the other point about international production -besides just the changed information on the bottom (Kodak Canada, Kodak Limited, Kodak AG ...) their were subtible differences. I recall when the Stright edge Drawn Aluminum cans were used, the Kodak logo was surounded by a different shape outline between the british Film and the US film. the same device was used on Super 8 - although for a while they had moved all the super 8 to France until they closed Kodak Pathe.
I recall, one end being in English and one end in French, and tha sam for the side panels., Pelecule Noir et Blanc - the botton just had develop before/Develope Avant and EM which would be a short form for both the english and french. And Kodak Canada Inc. was acceptable for both lanuge. fortunatly those rules were phased in over a few years and so the manufcatures had t adjust.One of the challenges that Canadian Kodak (as it was then known) had to deal with was fitting on to the box all the information - in both English and French!
Place I worked in the 70s did sell some grey market stuff fron Kodak Limited. importer was a montral company that most was a tobac distributor. I wish I had of Bought more as the british cassettes were still re loadable at the time. One day the buyer visted and said - here is mr X from Kodak, we are now going to ONLY get film from Kodak. I wondered if they sugested that he might not be able to get Kodak Cameras on the seasonal deals.I remember when B&H was buying from Kodak (USA) and at least a couple other international Kodak companies. There was Kodak w/pro points, foreign spooled w USA coated films, Kodak fully made overseas..... EKCo USA would try to scare people that the imported stuff had been mistreated etc.
Place I worked in the 70s did sell some grey market stuff fron Kodak Limited. importer was a montral company that most was a tobac distributor. I wish I had of Bought more as the british cassettes were still re loadable at the time. One day the buyer visted and said - here is mr X from Kodak, we are now going to ONLY get film from Kodak. I wondered if they sugested that he might not be able to get Kodak Cameras on the seasonal deals.
Back in the day Kodak protected their dealer network. For a lot of very good reasons. When Fujifilm started selling directly to big users, Kodak followed. I remember when, if a photoshop also did portrait and wedding work, the shop was prohibited from selling many retail items.
Everyone stayed in their lane (so to speak)
I'm not too sure about that. I started working in the graphic arts industry in 1975, which is 49 years ago. Back then Kodak, Ilford and DuPont were selling direct to big users, which we were.
Around 1980 Fuji approached us to supply direct. As we never used Fuji material to my knowledge, I'm presuming either they were too expensive, or their range of available photographic material was too small. Most likely their range of material was too small.
Same went for the sales group that supported microfilm, and commercial labs, and motion picture film - all separate dealer and marketing structures.
They all had different catalogues, and a retail store dealer could not order (normally) a graphic arts product.
I don't see anything that would make these cheaper to print than the old ones. It's still standard high volume 4 color offset printing.
I suspect trying to save 1 cent per box in printing cost will be a very, very tall order.
The brown color on the Ektar box really is quite...yuck. I'm with you in that the previous/present design is just much nicer.
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