New design of Kodak film boxes

Film-Niko

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Alessandro Serrao said:
Apparently it's a trend to change packaging.
Ilford also is changing Fp4 and Hp5 packaging, a limited run they say...
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No, they don't change their packaging. As their current packaging remains available.
They just add another packaging option for a limited time. An additional option for the customer. Foma has done exactly that as well some time ago successfully.
That is a good move.
And much much better than this permanent, ugly new Kodak box design.
 

Film-Niko

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Alessandro Serrao said:
"a limited run they say..."
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Yes, it is an additional offer for a limited time: When the produced volume is sold out after a certain time, the offer ends accordingly.
How long the produced volume lasts just depends on the demand.
 

cmacd123

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Film-Niko said:
And much much better than this permanent, ugly new Kodak box design.
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I am going with the redesign at Kodak is mostly about having less text to translate into 10 or more Languages. (French, Italian, German, Polish, Dutch, Czech, Greek, Ukranian, Russian, Latvan....)
 

brbo

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Film-Niko said:
And much much better than this permanent, ugly new Kodak box design.
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Kodak's new box design is still the best of the colour film manufacturers. By far!

It looks like a 21st century product. Get on with the programme... I might not be the greatest fan of the prevalent design language of our time either, but J on a stick, let it go.
 

Don_ih

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Kodak was never what anyone would call "tasteful" in its packaging designs. The new ones aren't as cheesy as something like this:

 

Agulliver

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The new Kodak packaging looks a bit more simple than what we are used to. Might that help it stand out, and the standardised colours help people quickly pick out the product they want?

Regarding the Ilford limited edition retro packaging, I have no idea why anyone would think this is a permanent redesign. Plenty of companies, in the photo industry and elsewhere, have don limited runs of retro packaging as a bit of a gimmick. It's a bit of fun and if you don't happen to like it, you can always buy the regular packaged product.
 

brbo

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If anything, Ilford's retro boxes look... there is no nice word to describe it (might be just the picture though and it will look not as ***** in person).

Foma's retro boxes were super nice!
 

Don_ih

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Well, Ilford's actual vintage packaging didn't look "vintage" enough, so they had to go with something more typically vintage-looking.







I like these last ones better than the current packaging, though. I also liked the black boxes.
 

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Don_ih

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MattKing said:
@Don_ih ,
I think you may be in the wrong location .
Would you like this moved to the Kodak box thread?
Click to expand...

Aye. Not sure how that happened, since I had just read a comment in that thread. Perhaps I inadvertently pressed the back button.
 

cmacd123

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Mick Fagan

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One thing that sometimes puzzled me is, why were Ilford's 120 film boxes larger that Kodak's versions.

These were assembled in front of my keyboard and photographed with my mobile phone a few minutes ago. The Kodacolor-X (620) was one of at least two rolls I purchased when visiting my parents circa 1963-64 summer.

Mum was an avid photographer, but had no money to spend on photography, other than their annual tenting holiday and for the birth of another sibling. I picked up this roll and another at the very least so one roll would have been put into her Box Brownie to celebrate me visiting, with the other roll for her to use on whatever she thought was worth splurging film on.

I recovered this roll after mum passed away around 30 years ago, it was in a shoebox along with her beloved Box Brownie, which I now have.



 

albireo

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I don't mind simpler, more mundane, pure function-over-form film packaging. The way I see it, it makes it simpler for me to quickly chuck the box in the bin after loading the film. No regrets.

I tend to avoid the cool/retro fancy packaging products because buying those would lead me to question my decision to throw away the box by inducing "collector's anxiety".

"It looks good. Should I keep it? Will I ever need it again?" Probably not.
 
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Don_ih

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albireo said:
Should I keep it?
Click to expand...

You're supposed to unfold it and put it in your scrapbook...

Mick Fagan said:
why were Ilford's 120 film boxes larger that Kodak's versions
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That's a good question. Generally, a product box is not made bigger than it needs to be - unless it's for macaroni (those boxes are now only half full). Maybe Ilford wants to seem like they're giving you just slightly more film?....
 

Alan Edward Klein

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Don_ih said:
Kodak was never what anyone would call "tasteful" in its packaging designs. The new ones aren't as cheesy as something like this:

View attachment 378504
Click to expand...

The public identified Kodak with their gold color. You immediately knew it was a Kodak product much as people identify many corporate logos that way. It's a marketing tool.
 

Don_ih

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Alan Edward Klein said:
The public identified Kodak with their gold color. You immediately knew it was a Kodak product much as people identify many corporate logos that way. It's a marketing tool.
Click to expand...

Obviously. But a colour scheme is different from what you do with it.
 

MattKing

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Mick Fagan said:
One thing that sometimes puzzled me is, why were Ilford's 120 film boxes larger that Kodak's versions.
Click to expand...

Perhaps the foil wrap and/or paper insert were of different sizes.
Or the standard size shipping boxes that held all the multiples of film shipped to retailers were different in the UK than in the USA.
Or perhaps the Australian product was boxed in Australia with respect to the Kodak product but in the UK with respect to the Ilford product - or vice versa - and the box sizes reflect local requirements.
 
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