And in a way, that's too bad. The better 110 cameras had a frame that was a full quarter of a 35mm, good triplet or even four-element lenses, a few had rangefinders (even at introduction) -- and later there were the ones with a slide-in tele lens and rangefinder (Tele-Ektra line). The top models had good auto exposure, and though they used a proprietary battery, Kodak supported that very well (it was available practically anywhere you could buy 110 film for as long as the cameras were sold, and a good while after). IMO, the only bad thing was an inevitability of Kodak marketing: lock-in to a cartridge designed to be destroyed to process the film (same for the K battery, but that at least can be worked around without tools that wouldn't be along for another forty years).
There were always cheap locked-in consumer cameras -- the first Kodak was one of those, fixed-everything, paper negatives, send it back to EK for processing, and then reload it and send it back with your prints -- but Kodak always sold good cameras alongside the "you're too dumb to know the difference" junk, and even their "toys" were good enough to produce a print that could go in the family album.
If the 60 had a manual film speed control, it would do everything I want from a 110 (it'll work with unperforated, unbacked film if you can reload the cartridge).