... I expect it will go down well with the folk who enjoy "effects" films and will help fill the coffers for more R&D towards a 'normal' C41 film.
This is what I think Harman is going for with Phoenix. It would seem that there are a lot of young photographers who have been inspired by family photo albums full of color shifted machine prints and Polaroids from the 1970s and 1980s. These are, I suspect, the same photographers shooting with potato quality cameras and special effect films. It sort of reminds me of starting out as a kid with my lumpy grain drugstore prints from my Kodak Disc 3100 - complete with fingertips partially covering the lens - from back in 1984.
Rather than discard several batches of prototype film, Harman might as well sell it to that niche market. Hopefully some of the profit will go into further R&D to produce "normal" color print films. And hopefully some of the profit will also go into other Phoenix-like films, which is what the retro-inspired buyers are interested right now. If Harman doesn't pay attention to what up and coming young photographers and bloggers want, they'll miss out on an entire genre of film photography.