Have 'they' told you this? Odd.
Yes, of course.
And no, not odd at all. Foma simply knows their most important markets and main customers extremely well. They know what they are doing. And therefore they have surpassed Kodak in sales for BW film.
If true, there seems to be a certain disconnect between them and their real customer base then, because their market includes also loads of non-budget restricted photographers in higher-income markets who use their products because it has certain rendering qualities, regardless of price.
Foma will disagree with you here again: Because the customer group you have described is a minority. It is not their most important one, especially not for 35mm film, which is the highest volume film product for them.
You should not forget that for BW film especially the educational market is extremely important: Photo courses and workshops in schools and colleges. I remember that Simon Galley (Ilford Photo / Harman) reported here on photrio that almost half of their films sales in the US (their biggest market) was to the educational market. And I got that importance of that market segment confirmed at several Photokina fairs by other sources from the industry as well. For example from Freestyle, who explained that their EDU films (repackaged Foma) sells in several hundred thousands rolls p.a. If you add Foma's sales under their own Foma brand to that, you see that Foma is selling more than a million 35mm films in one single market alone in this extremely price sensitive market segment.
Are you German, Niko? If you're on facebook, take a look at what Dirk Hampel often shows in the German film photography groups, using Foma's medium format film range and some Hasselblad kit. His work blows away stuff many 'pros' do with Tmax.
No one is arguing about the fact that good photographers can create amazing results with Foma films. That is not the point of discussion at all.
These customers, Niko, will keep buying Foma in batches of tens or hundreds of rolls per month even if it costs 70% more, provided QC is improved and they don't have to throw away entire batches. However if QC keeps being problematic and Foma doesn't act, they will eventually move away.
Even if they move away, it will not significantly hurt Foma. Simply because that customer group may represent somewhat 2-5% of their overall customers.
Foma has one unique selling point: Price.
Period.
No one else can currently offer BW film at such low prices globally. And for the huge majority of customers the quality is good (enough) / sufficient.
Since the fall of the Iron Curtain Foma is very successful with that strategy. From a niche player (in global terms) they developed to the second largest producer of BW photo film, surpassing even Kodak in BW photo film sales.
If they would invest in higher quality technology to come much closer to the quality level of Harman, Kodak, Fuji, they would have to increase their prices significantly. And they would loose their unique selling point, their major advantage to the competion: Their extremely attractive prices.
For the huge majority of Foma users the price-performance ratio of Foma film is excellent and their main reason to buy it. And that there are sometimes quality problems: One part of the customers simply don't realize it. And the other part is of course not happy, but accepting it more or less in return for the very low price level.
You get what you pay for.
I don't belong to their target group. I prefer the highest quality possible. And I know that I belong to a minority in the film market.
But I completely understand the market demand and dynamics. And I highly appreciate that Foma plays a very important role for the film renaissance by offering attractive products to the educational market, budget restricted photographers and low-income markets / countries.