Apple and Costco can replace their subcontractors if they get greedy. Alaris has nowhere else to go if Kodak charges too much for their film.
How do you know what the terms of the contracts between any of these entities are - what the contractual terms are with respect to determination of pricing?
The UK pension plan paid $600,000,000.00 USD to the Trustee for Eastman Kodak as part of the deal. Do you think the terms of the deal were haphazard or slapdash? Or that the newly re-negotiated deal is likely to ignore pricing or other concerns?
By the way, Ilford/Harman is locked into the same sort of exclusive distribution contractual arrangement with their sole US and Canadian distributors. As is Foma - at least in the US.
The US is the largest market for Ilford products.
And Harman was put into serious financial difficulties as a result of the sudden unexpected bankruptcy of their previous sole US distributor.
These are complex financial arrangements that involve, among other things, a whole bunch of experienced industry insiders, lawyers, accountants, tax specialists, import/export experts, and a slough of other specialists with expertise in world-wide trade of a specialized commodity. It isn't just a couple of people standing behind a counter trying to figure what they can squeeze out of a mom and pop shop.
And don't forget that many of those experienced industry insiders on the Kodak Alaris side used to do exactly the same work for Eastman Kodak. In fact, Eastman Kodak lost the majority of their experienced people with respect to these issues to Kodak Alaris, because essentially the UK pension plan bought the international marketing division of Eastman Kodak as part of the bankruptcy.