...didn't take long for bottom feeders like me to realize that it was Ilford that these folks were selling for less money. I am certain that it had the effect of cannibalizing their sales. When this happened, right around the time that Ilford reorganized, Freestyle announced a closeout of their arista pro line and they stated publicly that it was rebranded Ilford. Call them, I bet that they will let you know that indeed it is just that. Of course, it is pretty old product by now, so you need to take that into consideration.
Spot on! There's the advantage of lower unit cost by coating more paper (or indeed film) but as soon as people work out what the deal is, you're cutting your own throat.
Fortunately, for years under the old model, people saw the differences they wanted to see, not the real differences. To quote an ex-Ilford chum, from well before the reorganization and the decision not to sell 'cannibal' products, "In a head to head contest, we were delighted to be narrowly beaten by our own product."
It's a simple choice. Buy the best (which Freestyle is also very happy to sell you), with the Ilford label on -- or take your chance on old stock or who's making the product. Many 'own label' and Eastern European products are excellent, but one mistaken purchase of something that gives inferior pictures can eat up the advantage over the next 200+ pictures.
Frances shoots some Tri-X, and I sometimes shoot Fomapan 200 (at 125 -- the speed is almost identical to FP4 Plus, which I love in LF but don't get on with in 35mm, a purely personal quirk). The vast majority of what we shoot in mono, and all the paper we print on, is however Ilford. I'd say I shoot more HP5 plus than everything else put together, and that includes Delta 3200 of which I use a lot too. Nice people; enthusiasts; honest and open; great product -- and the MD doesn't constantly talk the product down.
Cheers,
R.