The real question is....do Film Ferrania have someone on staff who does their web design or do they pay someone every time they change it? And would updating the page really be a good use of their limited resources?
As I understand it, the original plan was that they'd have a window of time in which they could use the last batch of extant chemicals etc. to produce a run of Ferrania Chrome (Scotch Chrome 100). This of course was before Kodak reintroduced Ektachrome and when there was fear that Fuji might pull it's chrome films. Ferrania planned to produce this in 135, super 8 and 16mm. However due to unforeseen problems with the building and the Italian government shutting off the power supply that small window of opportunity passed. Hence P30 Alpha was the first film they actually coated. Though I thought the problems which lead to some P30 being rejected was as much to do with the company they engaged to do the finishing processes as the Ferrania building and facilities. Ergo they took the decision not to offer any more film for sale until they can get their finishing machinery fully working and go from raw materials to complete, packaged product under their own roof - without relying on another company to do the finishing/converting. Then the Italian governmen did more work on the building which may ultimately be positive (ie improvements) but it meant the Ferrania people couldn't actually do anything much.
As they had a history of saying "We think we'll be in a position to sell film on Date X" so many times only to find the government shut down the building or cut off the power or built a highway through the campus.....they're not making further predictions....which is understandable. Though you're damned if you do, and damned if you don't.
This is one of the more succinct and accurate descriptions of the last several years I have seen so far. Well done!
Two small notes: Kodak and Fuji's actions have had, and continue to have, very little influence on our decisions. We simply don't have the luxury to worry about anyone but ourselves.
Also, the decision we took last year was not as much about our finishing machines as it was about getting a thousand small details about the factory itself
fixed or
worked-around or otherwise remedied. Much of this work we have known about since the beginning and it was always our plan to make these updates while production was going on - but that proved to be quite impossible.
By the time sales restart, our 120 film (yes!) will be entirely in-house. 135 is going to take us a bit longer, because the machinery is exponentially more complicated, and we do already have a partner for 135 finishing for the short term.
To answer the first question: I am the one responsible for almost ALL outward-facing stuff you see on the Internet. Nicola makes most of the photos and videos and we work together to title them - but the website(s), social channels, this post and almost every English-language thing you've ever seen about our company has been written, designed or otherwise touched by me.
The issues with the websites are fixed now. I totally agree that leaving these things unfixed was unprofessional (as someone else opined).
The only thing I can say in my defense is that if you were to see the traffic on the FAQ page, you would probably decide, like I did, that keeping it updated was not a priority.
And yes, we have learned from the "damned if we do, damned if we don't" thing.
Nicola and I decided months ago that until we have a product to promote, most of the rest of it was moot.