@BrianShaw I doubt they'd register trademarks, set up a whole website, and set up several social media accounts for a one-off or short term project. The intention is absolutely for research and development to continue into better colour films.
Phoenix isn't quite what we thought it was. We sussed out it was a medium speed C41 colour film but the rest, we were wrong. That's no doubt a disappointment to some of us....but there is a method to the apparent madness. Harman have come up with something they clearly feel they can sell, and recoup enough money to fund further research. At least one retailer (FirstCall) say they'll have more Phoenix in March so there's definitely more on the way, and perhaps the next batch will be slightly improved. Not that I intend to buy some of every slightly improved edition, but with revisions and feedback from users they'll get closer to what a sector of the market wants.
It looks that, for now at least, they're not going for the apparently lucrative good but amateur C41 sector (Fuji C/Superia, Kodak CP/Gold/Ultramax). But neither is this some deliberately "defective" special effects film. It's curious, it's not quite what most of us hoped or expected, but those folks at Harman aren't stupid.