Both Cosina and Nikon as well as Vivitar and Phenix market "entry level" 35mm SLR cameras. The Nikon is made by Cosina. I assume the current Vivitar is made by Cosina, but it "could" be Chinese. What the Colleges want is a basic non-automatic 35mm SLR camera with Pentax "K" mount, that is reasonably rugged, and has match-needle metering, and that is all. No auto-focus, no motor drive, no auto exposure. This is a teaching tool. You can't teach if the camera does all the thinking for you. There are people right now that travel around and accumulate Pentax "K" mount cameras, have them serviced and then sell them in Bulk to colleges and universities. This is the market the new camera will compete in.