Lachlan Young
Member
Kodak Alaris' very agressive price policy, which is exploiting their de-facto monopoly for standard C-41 color negative film, has dramatic negative influence on the increasing film markets in the emerging countries
There was a major conversion capacity bottleneck. It couldn't be solved in a timely manner at the profit level at the time. Common sense would suggest that raising prices to the point that market demand adjusts to better match your available conversion capacity would have the effect of increasing your profitability to the point that rapidly investing in massively expensive conversion machinery becomes feasible. At that point your conversion capacity is now able to cope with increased demand, and you can either cut prices on some lines, or hold them as wages catch up. The advantage they have over Harman is that their bottleneck is conversion capacity (fixable fast, given enough money), not resolving complex organic synthesis & multilayer coating decisions for product building - they will have a rough idea of the timescale before Harman (and the others) produce a sufficient level of competition - and I think Phoenix gave them more of a fright than many are willing to let on.