I think the most important thing I would like is for Adox to stay in business. I think that they are doing a great job with the slow speed films that they produce now. Those are the ones I'm regularly buying from them, along with some of their chemicals, so I hope they keep that up. I also suspect that those films are likely the ones that are contributing to their profit stream. Higher speed black and white films seem pretty well represented around the world by Kodak, Ilford and Foma, that is not necessarily true of the low speed films they specialize in. I think that they need to be really careful about putting a ton of their money into something that puts them in direct competition with those manufacturers. I tried Silvermax and liked it, but it didn't stop me from buying Kodak TMX 100. Even Fuji, which arguably had the premier range of color reversal films, has reduced their product lines to films that contribute to the bottom line.
Don't get me wrong, I like Adox. I think they are pretty well run and seem to be pretty savvy with their marketing. One of the areas where they seem to be trying to expand is in their color film offerings. As a black and white film aficionado you may not care about that side of the business but I suspect that is a part of the market where there is room to expand in Europe...and the United States. I know their first coating was done by another company that went out of business and they are looking at doing it all on their own. I wish them luck on this venture and hope it works out.
And when they get successful with their color film, and I suspect they will, I hope they don't forget us little black and white photographers who helped give them a start.